Through this campaign, we wanted to demonstrate how prejudices and stereotypes against women/young girls who play soccer are still present in our society in 2023 and play a key role in this difficulty in adhering to and retaining young girls in mixed soccer activities. In order to demonstrate the presence of these stereotypes, we surveyed our players in the summer of 2023 in the adult friendly league and the conclusion of this survey was striking.

‍

Most male players feel that women's soccer is much less athletic, technical, interesting, and spectacular than men's soccer.

‍

Some cited the historical aspect and the habit of seeing men play to justify this lack of interest in women's soccer. Some of these players, who are members of our mixed league, believe that soccer is not a sport for women... Fortunately, positive and promising feedback has also been heard, but it is still far too few.

The main goal of this important communication is to raise awareness among men and women, young and old alike, sportspeople or non-sportspeople, about the issues of gender stereotypes in sport and more particularly in soccer.

‍

This communication will be built around sports jerseys carrying strong messages aimed at stimulating reflection on this issue. These outfits will be worn by all our arbitration, animation and mediation teams and will be put on sale to the public. The profits from these sales will be used for the development of the NO GIRLS OFF GAME program.

F/H LONG SLEEVE SWEATER — WITH MESSAGES/SYMBOLS

1. Symbol number 8: represents March 8, the international women's rights day
2. The following message on the channel:
   This shirt was created on the belief that dreams and passions have no gender
   Believe in Them, Believe in You
3. And inside the jersey is the message: WE BELIEVE IN, 1 SPORT, 1 PASSION, 1 WORLD
4. Purple color: color symbolic of gender equality, among other things, by the mixture of blue generally associated with boys and pink with girls
5. Bilingualism: use of French and English in the spirit of inclusiveness of the campaign
6. Correction/breaking stereotypes from our survey:
   Girls shouldn't play soccer. I'll play if I want to. My way.
7. The young woman's response to the comment made above “Girls Shouldn't Play Soccer” : she goes to play and aims higher!

Tenues porteuses de messages symboliques et forts visant à susciter la réflexion sur l'enjeu des stéréotypes de genre en soccer.

Outfits that carry symbolic and strong messages aimed at stimulating reflection on the issue of gender stereotypes in soccer.

À travers cette campagne, nous avons souhaité démontrer à quel point les préjugés et stéréotypes à l’égard des femmes / jeunes filles qui jouent au soccer sont encore présents dans notre société en 2023 et joue un rôle primordial dans cette difficulté d’adhésion et de rétention des jeunes filles au sein des activités de soccer mixte. Afin de démontrer la présence de ces stéréotypes, nous avons sondé nos joueurs et joueuses de la ligue amicale adulte de l’été 2023 et la conclusion de ce sondage a été frappante.

‍

Le plus grand nombre des joueurs hommes estiment que le soccer féminin est beaucoup moins athlétique, technique, intéressant et spectaculaire que le soccer masculin.

‍

Certains ont mentionné l’aspect historique et l’habitude de voir jouer les hommes pour justifier ce manque d’intérêt pour le soccer féminin. Certains de ces joueurs, pourtant membres de notre ligue mixte, estiment que le soccer n’est pas un sport pour les femmes… Heureusement, des retours positifs et prometteurs ont aussi été entendus, mais ceux-ci sont encore bien trop peu nombreux.